Abstract:

The article discusses promotion as an element of the marketing complex necessary for the successful functioning of the company in market conditions, tasks and forms of promotion of the organization using advertising and pritechnologies in the field of culture. The sphere of cultural activity has changed and focused on the material component. The cultural worker is forced to do not only directly with creation, but also economic problems - own PR, advertising, pricing and marketing for the formation of a favorable image for itself and the organization. Creating a good one´s own image and business reputation, improving the media attention makes it possible to attract the cultural culture of sponsors, which leads to an improvement in the internal work of the institution.

Keywords: promotion, promotion of organization, elements of marketing communications, advertising technologies, pritechnology