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Электронный научный журнал

Психологические науки
TRENDS IN THE DEVELOPMENT OF GR-MANAGEMENT IN THE CONTEXT OF DIGITALIZATION
Kalafat E. A. 1

1. Tomsk State University

Abstract:

GR-management is a separate science that studies strategies and technologies for constructing a public communication space. But, despite its universal nature, in each country the format of GR-management is formed culturally and historically. The rules of interaction between the state and business in modern Russia have changed repeatedly. In the context of digitalization, the importance of the development of GR-technologies is revealed in the relevance of the disclosure of potential prospects and opportunities for entrepreneurship. To support and stimulate business activity, GR-technologies should provide an understanding of the priority areas of entrepreneurship.

Keywords: GR-management, digitalization, GR-technologies, integration, innovation.

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