Социологические науки
Features of modern advertising
Holikova G.M. 1
1. Moscow state University of psychology and education
Abstract:
The article analyzes the development of advertising. Special attention is assigned to the features of modern advertising. Analyzed the period of formation of advertising as a tool for the development of competitive business. The main directions of advertising development at the present moment are considered in the context of the development of the company´s digitalization.
Keywords: advertising, types of advertising, presentation advertising, advertising and
business, digital-marketing
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